I’ll work with you to understand your brand’s values, tone of voice, target audience, and visual direction — laying the foundation for your custom brand guidelines.

Clear instructions on how to use your logo correctly, including spacing, sizing, placement, do’s and don’ts, and acceptable variations (full colour, mono, reversed, etc.).

Your core and secondary colour palettes displayed with Hex, RGB, CMYK, and Pantone values for consistent use across print and digital platforms.

Recommended font pairings and styles with guidance on hierarchy, sizing, and usage for both print and digital formats.

If required, I can include written direction on your brand's tone of voice, messaging guidelines, and communication dos and don’ts.

Mood boards or visual reference styles showing how to apply your brand across social media, marketing collateral, and more, to keep everything cohesive.

All relevant brand assets (logos, colour references, font files where licensing allows) are included and neatly organised for your team or collaborators.

You’ll receive your brand guidelines as a professionally formatted PDF — ready to share with designers, printers, and partners.

Your brand guidelines are built using the information and assets you provide. Please ensure all supplied content (logos, taglines, etc.) is owned or licensed for use. Final checks on accuracy and spelling are your responsibility. I am not liable for any errors once the final document has been approved.